Want to understand the 12 technological forces that will shape our world over the next 30 years?  Futurist Kevin Kelly has won praise for his book, “The Inevitable”, which identifies 12 deep trends which he believes will continue to impact technological developments over the coming decades.

The New York best seller provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces.

Kelly says these megatrends – of Becoming, Cognifying, Flowing, Screening, Accessing, Sharing, Filtering, Remixing, Interacting, Tracking, Questioning and Beginning – are rooted in the nature of technology itself, rather than in the nature of society.

He believes these forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, Kelly says it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits.

To find out more, visit http://kk.org/books/the-inevitable/